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October 6-8, 2024 • San Diego, CA

Tag: best practices

Juneteenth Reflections: Instacart’s Path to DEB Excellence 

An Interview with Jennifer Sutton, Head of Diversity, Equity, and Belonging at Instacart  

We were thrilled to catch up with Jennifer Sutton, Head of Diversity, Equity, and Belonging at Instacart recently. In this exclusive interview, she shares her professional journey, passion, and what attendees can look forward to in her session focusing on Juneteenth Programming at Instacart.  


Q: What initially sparked your passion for the HR/Culture/People domain, and how has it evolved throughout your career? 

A: Over the last 17 years, I’ve had the honor of bringing diversity, equity, racial equity, and belonging experience across the tech and finance industries. Currently, I lead the Diversity, Equity, and Belonging (DEB) function at Instacart. 

As a business rep in my financial services days, I was tasked with campus recruiting to engage and attract talent for internships and full-time opportunities. From career fairs to information sessions, I thoroughly enjoyed those recruitment activities as I’ve always been passionate about forming and building relationships. Connecting with candidates at these events was key in helping to promote the company culture, thus attracting top talent into the industry. And that same passion and drive remain today. 

I believe that the true differentiating factor from one company to another is the people and its culture. In short, anyone can use their transferable skills to work at any company. But what keeps them bought in is the culture. How do they feel when they interact with one another? That keeps me motivated to evolve the conversation and promote the best company culture at every turn. 

Q: Can you recount the most valuable piece of work or culture-related advice you’ve received in your journey? 

A: Build your squad. Form a community of leaders and peers that will give you the good, bad, and ugly, and will support you on the hardest days while cheering you on during your best days. It’s important that your community is comprised of all walks of life. I believe that various lived experiences will keep me informed as the conversation around inclusion will evolve. 

Q: We would like to delve into the session you’ll be presenting at this year’s Culture Summit. What motivated you to choose this particular topic? 

A: Since 2021, Instacart has commemorated Juneteenth. It’s a significant date for us to reflect on, and I’m proud to share how we, as a company, have been recognizing Juneteenth throughout the entire month of June with programming and initiatives. 

Q: If you had to highlight one compelling reason why attendees shouldn’t miss your session, what would it be? 

A: If you’re looking for an honest reflection of what it means to support an evolving company culture, with real-life learnings, you don’t want to miss this session. I’m excited to share the work we’ve done to build our diversity, equity, and belonging function from the ground up, including the wins and powerful learnings along the way. 

Q: Finally, what aspects of the Culture Summit in San Diego 2024 are you personally looking forward to the most? 

A: The People! Any chance to meet and network with others who are just as passionate about their culture as I am is such a rare gem. There is no right way to support and champion culture. One can find out so much about what makes sense for their company culture by building on the learnings of others. Can’t wait! 


Don’t miss A Spotlight on Instacart’s Juneteenth Programming at Culture Summit 2024 this fall to learn more from Jenn Sutton. Learn more 

Mastering the Art of Constructive Feedback

Giving feedback to our team members can be awkward and uncomfortable.

We’re afraid this feedback will damage our relationship with them. And these feelings are valid–our brains view criticism as a threat to our survival. 

When someone asks to give us feedback, our amygdala fires up and we go into fight or flight mode. Feedback attacks our feelings of stability and comfort. 

But at the same time, we need feedback to grow into our best selves.

Feedback gives people the opportunity to be better team members, partners, and human beings.

When delivered well, feedback can actually strengthen your relationships.

So if we know feedback is tough but essential, how do we give feedback in a healthy way?

Meet Shaun Sperling, a facilitator and coach who helps organizations feel more connected to each other. Shaun sees two big mistakes people make when giving feedback

  1. They don’t prepare what they plan to say and
  2. They blurt out whatever comes up

But when people don’t prepare feedback well, there’s a higher chance that their feedback won’t land well. And this will damage the relationship.

Shaun has a simple yet brilliant framework on how to easily prepare your feedback. Let’s dive into his philosophy around feedback first. Then we’ll share his FAIR framework that will prepare you for your next important conversation.

FAIR Framework

Feedback is not about criticizing. Feedback is about aligning with the other person’s interests.

Before you give feedback, ask yourself:

  • Why are you giving this feedback?
  • What do you care about?
  • What’s in it for them?

Team members want to develop into the best version of themselves. Good managers want to contribute to their team member’s professional goals.

So when a manager gives feedback to their team members, they are helping them grow. And if they grow, their work is better which aligns with the company’s goals.

Everyone wins.

So how do you prepare for conversations like these? The FAIR framework has three parts.

#1 – Facts

Let’s imagine that Manager Sally noticed Employee Tim had sent poorly written emails to important clients X and Y.

These messages had spelling mistakes and an unprofessional tone.

It’s not enough to tell Tim, “Your emails are really bad…”

Which emails?

The ones he sends to the team? The messages that you two exchange together? And how do you define “bad”?

Sally needs to gather all the data that she sees and be crystal clear of what’s wrong. A good way to think of this is, “What can be proven in court?”

Do you have hard evidence that can support your claims?

In this case, Sally can specify that the last 5 emails that Tim has sent to clients X and Y have had Z combined mistakes.

#2 – Impact

Next, Sally needs to ask herself: what’s the impact of the thing she’s giving feedback on?

Potential ways this impacts the company:

  • Clients think that the company’s service/product will also be sloppy and rushed.
  • Clients feel they’re not important enough to be assigned a more senior team member
  • Client doesn’t trust that Tim is the right person for the job and decide not to renew

It could be any number of reasons. Sally must choose a message that’s relevant to her organization.

#3 – Request

Lastly, Sally can brainstorm a couple of options that can help fix this behavior.

Maybe she can proofread their emails to external stakeholders before Tim sends them. Or take some work off of Tim’s plate to give him more time to write these emails. Or enroll them in a grammar class.

She can have these ideas prepared before starting the conversation.

How to Have the Conversation

Now that you’ve prepared for the conversation, there’s a better chance the other person will hear your feedback.

During your next 1:1, open the dialogue to address the issue and get a sense of where the other person is.

Manager Sally: Hey Tim, I want to talk to you about the last three emails you’ve sent to X client. I’ve noticed some grammatical errors, and the emails feel a little messy. Have you noticed that?

Tim might respond that he has noticed this and take full responsibility for these mistakes. Or he might say how he had no idea that was the case.

Either way, start the conversation with a curious question instead of an interrogation. This will make Tim feel less defensive and be more open to engage in dialogue.

Other questions to open the dialogue:

  • “How’s your workload right now?” – This question lets you see if they’re overworked.
  • “How have you been feeling lately?” – This question sees if outside factors may have been affecting their performance recently.
  • “What do you think you’re doing well at your job right now? And where do you think you could use more support?” – This question sees how self-aware they are of strengths and weaknesses. 

Let’s continue the conversation as if Employee Tim was unaware of his behaviors.

Employee Tim: Oh no, I haven’t noticed…

Manager Sally: That’s okay. We’re all moving pretty quickly these days. But I’m curious what are your thoughts on the last couple of emails that you’ve sent to X client?

Employee Tim: I’ve never thought about it, but I guess they kind of look unprofessional…

Manager Sally: I agree. Sending messages like these can come across like we don’t care about the quality of our work. What do you think we can do differently to change this? How can I support you with this?

Tim should understand the impact of this behavior and get on board to fix it. Sally did a great job ending on a supportive note.

We always want to reaffirm your role with the other person. Stress that you are on their team and you want the very best for their success.

Manager Sally: Hey, I know this is a challenging conversation and I just want you to know that I am in your court. So whatever you need from me, I’m here to support you 100%.

To wrap things up

We give feedback to better align ourselves with the other person. It’s about getting closer to the other person, not further from them.

So don’t think about feedback as criticizing their behavior. It’s seeing an opportunity for them to grow into a better version of themselves. And when you have the right intentions, giving feedback can feel like a gift.

Never give feedback without a plan. Use the FAIR framework to prepare. When you have the conversation, open the dialogue with curious questions. This helps you better understand where they’re at before jumping to conclusions.

Bridging the Saying-Doing Gap: Transformative Strategies for Cultural Consistency

In the quest to foster consistently great experiences across the employee lifecycle, Derek Newberry, a luminary in organizational culture and design, is poised to illuminate the path at Culture Summit 2024.

 As the Head of Organization + Culture Design at co:collective, adjunct professor at UPenn, and author of “The Culture Puzzle,” Newberry brings a wealth of knowledge and insight into the dynamics of cultural architecture.

His upcoming fireside chat, “Cultural Architecture: A New Approach for Creating Consistently Great Experiences Across the Employee Lifecycle,” promises to equip attendees with the practical tools needed to bridge the often pervasive “saying-doing” gaps within organizations.

Culture Summit caught up with Derek to learn more about his interest in this area and gain a preview to his upcoming session.


What initially sparked your passion for the HR/Culture/People domain, and how has it evolved?

“My fascination with organizational culture began at UPenn, where I received my PhD in Cultural Anthropology. I’m driven by the power of culture to unite people in overcoming challenges and achieving collective greatness.”

Can you recount the most valuable piece of work or culture-related advice you’ve received?

“The notion that humans are the ‘storytelling animal,’ as stated by historian Yuval Harari, resonates deeply with me. Great storytelling is crucial for leading and transforming organizational cultures.”

What motivated you to choose this particular topic for the Culture Summit?

“The pervasive ‘saying-doing’ gaps in organizations, especially post-pandemic, highlight a disconnect between stated values and actual behaviors. My session addresses this critical issue, offering solutions for realignment.”

If you had to highlight one compelling reason why attendees shouldn’t miss your session, what would it be?

“Attendees will gain actionable tools for aligning organizational behaviors with strategic visions, ready for implementation.”


In Summary

Derek Newberry’s session at Culture Summit 2024 offers an unprecedented opportunity to delve into the mechanics of cultural consistency, ensuring your organization’s values are reflected in every action and decision.

Don’t miss this chance to transform your approach to organizational culture and bridge the gap between aspiration and reality.

 Join Culture Summit 2024 in San Diego on Monday, October 7,and attend , “Cultural Architecture: A New Approach for Creating Consistently Great Experiences Across the Employee Lifecycle,” 11:15 a.m. to 12:00 p.m. PT to learn more!

Remote Revolution: Inside the Trailblazing  ‘Shippo’s Everywhere’ Model

In an era when the workplace concept is being redefined, Teryle Aguilar, SVP of People at Shippo, is leading innovation with Shippo’s remote-first model. With a background that spans DoorDash to NBCUniversal, Aguilar brings a wealth of experience in HR and people team leadership.

Ahead of her session at Culture Summit 2024, we dive into her journey, the evolution of her passion for HR, and the groundbreaking “Shippo’s Everywhere” strategy that is setting new standards for remote work.

What initially sparked your passion for the HR/Culture/People domain?

“My passion was ignited under an inspiring HR leader during a summer job. Although my initial path was in biochemistry, I discovered my true calling in HR, leading to a career dedicated to enhancing workplace cultures across various industries.”

Can you recount the most valuable piece of work or culture-related advice you’ve received?

“One key lesson is that you cannot simply copy and paste cultural practices from one company to another and expect success. It’s crucial to tailor strategies to fit your unique organizational context.”

Delving into the session you’ll present at this year’s Culture Summit can you tell us what motivated you to choose this particular topic?

Remote work remains an unsolved puzzle for many. At Shippo, we’ve experimented extensively with our ‘Shippo’s Everywhere’ model, finding unique ways to engage our team and enhance our culture. This session will share our journey and insights from these experiments.”

If you had to highlight one compelling reason why attendees shouldn’t miss your session, what would it be?

“This session will unveil unique remote work strategies developed at Shippo, addressing leadership challenges and showcasing our innovative programs and data-driven insights for the future of ‘Shippo’s Everywhere.'”

In Summary

Teryle Aguilar’s session, “Shippo’s Everywhere” – Strategies & Insights from Shippo’s Innovative Remote-First Model, at Culture Summit 2024 is a must-attend for those eager to explore the frontiers of remote work and cultural transformation. Join us on Tuesday, October 8, from 10:15 to 11:00 AM in San Diego to learn more!

Leading from the Heart

If people are the most important resources in a company, why aren’t companies prioritizing how they treat their people?

The cultures at traditional workplaces are still rooted in fear–the managers act like hovering dictators and the employees don’t feel safe or motivated to do their best work. 

But that doesn’t make business (or human) sense. If human capital is a company’s greatest asset, shouldn’t we create a culture that helps our people bring their best selves and do their best work?

This is the core idea behind Claude Silver’s philosophy: Heart Centered Leadership. Claude is the first-ever Chief Heart Officer at VaynerMedia where her job is to infuse empathy throughout the whole organization and impact every employee. 

She joined when they had 400 employees and helped them scale their culture to now 2000 people. Heart Centered Leadership is all about bringing heart and humanity into the workplace and creating brave spaces for people to thrive.

Here are three biggest takeaways on how you can bring Heart Centered Leadership into your organizations. 

#1 – Create a Psychologically Safe Space For Feedback

Feedback is a gift. 

When we withhold giving feedback to someone, we hold back the opportunity for them to develop. People need feedback to help them grow. 

To create a strong feedback culture, you need to be able to give it, encourage it, and solicit it. All this can’t be possible unless people feel psychologically safe. 

Claude recommends five rules to make feedback more impactful amongst your team.

  1. Be kind: Everyone makes mistakes. It is what makes us human. When you give feedback, empathize with how the other person might feel and lead the conversation with kindness.
  2. Be clear and specific: Don’t say “Your slide deck was bad.” That person doesn’t know what was wrong with the slide deck. Instead, get ultra-specific about the issue.
  3. Be sincere: You want the other person to feel like you’re on their side and you’re deeply invested in their growth. You want them to feel like you’re riding shotgun in their car on their adventure.
  4. Be current: Give feedback within the day or the week. Don’t save it for three months later or in their annual review. You want to create a frequent feedback loop where it doesn’t even feel like feedback. It’s just another conversation. 
  1. Make it actionable: End with a tactical way to approach the next steps on resolving the issue. 

Here’s an example of putting these rules together. 

​​“Hey Bob, that deck that you just showed all those clients had a lot of spelling mistakes in it. I know mistakes can happen from time to time (I misspell things often too). Let’s sit down and walk through the deck together so I can show you what I see. 

Afterward, we can chat about potential solutions that’ll prevent this for the future. I use a tool called Grammarly that I can share with you. Or we can proofread the next slide deck together before it goes out to a client.”

Bob will be much more receptive to a message like this than if Claude had said, “Your slide deck sucked. Do better next time or else I’ll take you off this assignment.”

#2 – Build Your Emotional Optimism

85% of the thoughts in our head are negative. And these same thoughts come up repeatedly as we go about our days.

  • “I’m not good enough.”
  • “I’m not smart enough.” 
  • “I’m not fit enough.”

When we have these thoughts, we start to look for evidence to confirm that we’re not actually good enough. When we believe your teammates aren’t smart enough to do their work well, we lose trust in them. 

We treat them differently, and they notice. 

But what would life feel like if we had more than 15% of positive thoughts in our heads? How would our team feel if we believed in their potential to do amazing work? The world would be absolutely different. 

Claude prides on having an immense amount of emotional optimism. This is the ability to take obstructive thoughts and reframe them so you can see the silver lining. 

To zoom out from your negative thoughts and see the bigger picture. Then transform those thoughts into a more positive and optimistic view. 

“The way you see people is the way you treat them and the way you treat them is what they become.”

Despite your team’s imperfections, choose to see the unlimited potential in your people. On a more philosophical level, human kindness is always the way. We are wired to belong. We are better when we work together and commit to finding truth together.

When we talk together in new and different ways, we get better results, and everything moves forward. 

Lastly, it’s one thing to just be optimistic. But optimism with action creates results. And all things grow when immersed in love.

#3 – Give Attention and Be Generous

Attention is the purest form of generosity.

Attention unlocks serotonin that gives you this feeling of calm and happiness. It’s an amazing feeling when managers walk through their direct report’s slide deck, give great feedback, and offer ways to help unblock their biggest challenges. 

The direct report feels seen, understood, and recognized for their efforts. They feel like you care. 

Generosity is when you freely give your time, energy, or resources to someone. 

Generosity unlocks oxytocin that promotes feelings of love, bonding, and well-being. It’s called the love hormone or the hugging drug because it’s that powerful. Author Simon Sinek has a great quote, 

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

When you give someone attention and generosity, they see that you’re emotionally invested in them, and this makes it more likely that they’ll be motivated to be invested in whatever you’re doing. 

To Sum it Up

If people are the most important resources in a company, companies must prioritize treating their employees well. Heart Centered Leadership is an amazing philosophy to accomplish this goal. 

It’s all about leading with the heart. To connect as humans and be incredibly empathetic to the people that we’re serving. Heart Centered Leadership works best when there’s a culture of physiologically safety, emotional optimism, and generosity. 

Innovating Work Cultures: Leslie Laws on Thumbtack’s Virtual-First Transformation

 In today’s dynamic work culture, adaptability and innovation are essential. Leslie Laws, with nearly 15 years in HR and organizational development, leads Thumbtack’s shift to a virtual-first model.  

Ahead of her Culture Summit 2024 session, “Rethinking Work: Thumbtack’s Virtual-First, Not Virtual-Only Transformation, Leslie offers insights on reshaping work environments and the inspiration Thumbtack’s transformation can deliver. 


Could you introduce yourself and tell us about your role within the Culture space? 

“I’m a People leader who has been experimenting in this space within high-growth companies for almost 15 years. I’m now a VP, HR at Thumbtack, leading a team of HRBPs, DEI, and Org Dev leaders accountable for fostering a high-performing, inclusive, and engaged organization.” 

What initially sparked your passion for the HR/Culture/People domain, and how has it evolved throughout your career? 

“My passion was ignited by the significant impact that good people management can have on someone’s work life. Influenced by thought leaders and innovative companies, my belief in the link between engaged employees, innovation, and business success has only grown stronger over the years.” 

Can you recount the most valuable piece of work or culture-related advice you’ve received in your journey? 

“The best advice was to fully consider and understand opposing viewpoints when making decisions. This approach not only enhances decision-making but also enriches our professional journey, especially when shaping company culture.” 

We would like to delve into the session you’ll be presenting at this year’s Culture Summit. What motivated you to choose this particular topic? 

“The unprecedented changes in the work environment over the past few years and the need to adapt and thrive inspired me to choose this topic. It’s crucial to remain agile and open to learning to keep pace with the evolving world.” 

If you had to highlight one compelling reason why attendees shouldn’t miss your session, what would it be? 

“Thumbtack’s transition to a virtual-first organization is a unique journey with valuable lessons for anyone interested in successfully navigating such a shift. Our experiences can help increase the collective odds of success in this new work environment.” 

Finally, what aspects of the Culture Summit in San Diego 2024 are you personally looking forward to the most? 

“I’m eagerly anticipating the opportunity to learn from my peers in the space, which is always an incredibly enriching experience.” 

Don’t miss the opportunity to learn from Leslie’s experiences and Insights! 

Mark your calendar for “Rethinking Work: Thumbtack’s Virtual-First, Not Virtual-Only Transformation” on Monday, October 7th, from 9:15 to 10:00 AM PT at Culture Summit 2024, San Diego!  

7 Ways to Create an Emotionally Fit Culture

We spend an enormous amount of time at work. Like 90,000 hours worth.

If people are going to work this much in their lifetime, it’s natural to be selective in choosing who they work for. This gave companies an idea: what if we offered people more than just a place to work? What if we covered their meals, took care of their dry cleaning, and even washed their cars for them? 

They assumed amazing perks = happy employees = good quality work. 

But is this actually true? Can we just give employees beer on tap and trust that’ll motivate them to do their best work?

But is this actually true? Dr. Emily Anhalt had to find the answer. She’s a clinical psychologist, and co-founder of COA, a startup that provides employee mental health benefit services. 

Dr. Anhalt did a research study on what makes up an emotionally fit culture. Her findings identified seven key traits.

  1. Healthy Leadership
  2. Agency and Trust
  3. Culture of Play
  4. Community and Belonging
  5. Proactive Mindset
  6. Stability and Integrity
  7. Communication and Transparency

We’ll break down what each one means and share tactical advice on how you each trait to create an emotionally fit culture in your workplace.

Trait #1: Healthy Leadership

Leaders need to be emotionally healthy themselves to have the abilities to lead an emotionally fit culture. 

As the leader, you’re building the ethos of the company. Your emotional baggage and past traumas will seep into the relationships with your team and the business decisions you make without you even realizing it. 

Even if you create healthy policies, change won’t happen if the employees don’t see you live out those values. 

How do you build better leadership health?

The best thing you can do is find a great therapist or work with an executive coach. 

As leaders, we often feel like we’re supposed to do everything on our own. But the truth is, everyone needs support. A therapist can help you understand your patterns, emotions, and relationships. A coach can help you think through difficult leadership decisions. 

Dr. Anhalt can’t think of an investment with a higher return than this.


Trait #2: Agency and Trust

Our main job as leaders is to figure out our team needs to do their job well and then set them up for success. 

Because guess what? People have different needs. 

  • Some people need noise and others need time alone. 
  • Some team members thrive in an office and others do their best work at home. 
  • Some employees are really good at sharing ideas on the spot. Others may need time to process their ideas before presenting them. 

Helping your team know these things about themselves, and fostering a culture where they can get their needs met, is how you get people to perform at their best (and also be the happiest). But this requires a space where people are comfortable to be honest and vulnerable. 

How do you build more agency and trust within your team? 

When Dr. Anhalt onboards a new team member, she invites them to complete an emotional fitness survey. This short questionnaire uncovers how each person works best so their managers (and teammates) can best support them. 

Some questions include:

  • Do you like to be praised in public or private?
  • Do you prefer feedback that’s direct and blunt? Or more gentle and kind?
  • How do you like to be cared for or cheered up during a tough time?
  • Do you prefer to be supported closely? Or would you prefer more space and freedom? 
  • What else do you want us to know about you? 

If someone prefers to be supported closely when they work, Dr. Anhalt will match them with a manager who likes to mentor others closely. If someone prefers a little bit of space before checking in during a tough time, Dr. Anhalt would leave them alone for a few days and circle back later with some flowers. 

By knowing how our team members like to be supported, we match their love language, making them feel seen and understood. At Dr. Anhalt’s company Coa, everyone on the team has filled this out, including the founders. Anyone can access anyone’s answers, and they’re editable over time because it’s natural for people’s needs to change (which is a great thing).


Trait #3: Culture of Play

Play is the ability to foster a safe space of connection and creativity. Playing in the workplace is hugely undervalued because play isn’t just about games. Dr. Anhalt likes to think of the improv definition of play, which is that when someone approaches you with an idea, you don’t just say “yes.” You respond with “Yes, and…” following your own ideas. 

Together, the two of you get somewhere that neither of you could have gotten alone. 

But the thing about play is that it can be tough to do. When we play, our guards come down, and that can be scary for people who work really hard to keep their guards up. The good news is that it gets easier over time, especially if leadership shows this is something that’s important in their culture. 

How do you build play?

One simple idea is to start your meetings with a quick icebreaker game. This connects people, gets them on the same level, and prepares your team to work more collaboratively. 

If you’re interested in a list of icebreaker games, email [email protected]. Dr. Anhalt has curated a bunch of games that are easy and fun to play at work. A lot of them can be done remotely too.

Trait #4: Community and Belonging

People will go to extraordinary lengths to protect a community they feel a part of. That’s the feeling you want for your team. 

You want people who feel like they truly belong. A team with high levels of psychological safety has the ideal environment to foster deep and meaningful connections. 

How do we build community and belonging? 

There are many ways to do this like team offsites or just being kind to each other. But Emily believes one of the most important things we can do is make sure that the community feels safe to people who come from many different perspectives. 

This could be through language, making sure your job descriptions aren’t gendered. It could be through imagery, making sure your website represents a diverse group of photos. If you could be through your events, making sure there are vegetarian options at your company outing. 

Doing this on our own is tough because you’ll have plenty of blind spots designing changes from one perspective. It’s important to bring in diverse minds to ensure you hear from different points of view.

Trait #5: Proactive Mindset

Preventing issues is simpler than fixing them. Opting for a healthy lifestyle now, with regular gym sessions and nutritious meals, is wiser than dealing with health problems in your 70s.

Similarly, taking a proactive stance at work to prevent issues is crucial. Instead of waiting for problems to arise and then scrambling to resolve them, it’s better to address potential challenges before they become fires you need to put out. 

What does a proactive mindset look like in practice?

One thing that Dr. Anhalt recommends is to add policies that prevent burnout. Because burning out is something that’s much easier to prevent than it is to fix. 

If you wait until people are already past their limit, it’s too late. They’re exhausted, unable to perform at their best, and might even leave your company in search of an organization that can better support their needs. 

Instead, we want to make sure a person never gets to that place of burnout. Here are some simple ways to do this:

  • Offer a no questions asked mental health day policy
  • Discourage email and Slack on nights and weekends
  • Allow work-from-home days
  • Encourage people to actually take vacation
  • Add “self-care time” into your calendar

Trait #6: Stability and Integrity

When you’re building a company, things are bound to change. The product will change, the team will change, or the entire direction of your startup could change 10 times during your tenure.

That’s expected, but at the same time, stability is important for our mental health. We need consistency in some areas of our life to weather the unexpected storms that are bound to happen. 

For example, having a stable core in your team that people can count on can help you endure  hard times. Or perhaps your product changes direction but your team’s core values don’t change the type of people you’re bringing on. 

How do we create stability in your company?

One powerful way is to create traditions and rituals. Traditions and rituals are actually at the heart of every ongoing culture, and work should be no different. 

They strengthen bonds, create reliability, and increase joy. You don’t have to overthink this one. You can try a bunch of traditions and rituals and just see what sticks. People will lean into the ones that they like and they’ll kind of lean away from the ones that don’t go as well. 

At Coa, they put a “mission” every Monday like “tell us about a time you overcame a tough challenge in your life and what got you through it.” The team posts their answers on Slack throughout the week and on Friday, everyone votes on which answer impacted them the most. 

This practice has helped their team learn so much about each other. Plus this activity lives and breathes their values around transparency and vulnerability. 

Another tradition Emily has seen is called Above and Beyond day. Once a month, someone gives a shout out to a colleague who has been extra kind, set a good example, or accomplished an important milestone. That colleague gets a special prize. Then the person who won gets to shout out the next person for the following month. It’s a way to recognize each other and reward hard work. 

A simple one anyone can do is celebrate anniversary markers. For every year someone has been at the company, they earn some kind of marker to indicate how long you’ve been around. Maybe it’s a patch on your company jacket or a wooden block that you keep on your desks. 

Emily recommends having someone be the “owner” of these rituals to ignite the initial spark and continue the momentum.

Trait #7: Communication and Transparency

Effective communication is everything for team success. Good communication prevents misunderstandings, solves conflict, and ensures we’re all working cohesively toward the same goal. 

A common misconception is that people can’t handle honest and transparent communication. But the reality is, people want the truth, even if it’s tough to hear. 

How do you communicate better in your company?

It’s important to create a structure of ongoing feedback. It’s common for companies to wait until someone does something wrong before giving them feedback. But having a structure for feedback gives people transparency into how they’re doing at all times. 

This could look like a quarterly conversation (recommended) or an annual review (less frequent, but still good). 

Another event that Emily does is Feelings Friday, a space where her team talks about things that have gone really well. Wins, times where they’ve felt supported, and shoutouts for one another. 

It’s also an opportunity to share moments where they felt unsupported and share things that didn’t go well. Or sometimes they share personal news like, “I had a tough week because I’m going through some personal stuff. Sorry if I’ve been a bit distant lately.” 

These meetings are a chance to catch small problems and prevent them from getting bigger. It also serves a way to genuinely hear what’s going on in each other’s lives.

To sum it all up

We invest a significant portion of our lives in the workplace. While enticing perks may contribute to employee happiness, what matters most is fostering a thriving and emotionally fit culture. 

Dr. Anhalt’s research further identifies seven key traits that make up an emotionally fit culture. 

  1. Healthy Leadership
  2. Agency and Trust
  3. Culture of Play
  4. Community and Belonging
  5. Proactive Mindset
  6. Stability and Integrity
  7. Communication and Transparency

By embracing these traits, you can proactively cultivate an environment that radiates psychological safety, which promotes better trust, collaboration, and the well-being of your teams.

7 Employee Engagement Best Practices from the HR Experts at Google

This is a guest post by Mike Sonders, Head of Marketing at Spoke, a simpler, smarter way for HR and People teams to manage employee requests.

Fortune’s annual list of the “Best Companies to Work For” has featured Google every year since 2007. For the last six years, Google held the number-one position.

But Fortune isn’t the only one praising Google as a great place to work. Google’s Glassdoor rating is 4.4 stars—impressive on its own, but even more so considering its based on more than 6,000 employee reviews. Additionally, Glassdoor’s “Employees’ Choice” list of best places to work has featured Google every year since 2009.

Google is a leader in the employee engagement space, and it’s not just because of its high salaries, free chef-prepared lunches, and other quirky—and pricey—benefits. On Glassdoor, Google employees praise things like work-life balance, growth opportunities, and company culture just as frequently as their perks.

If you’re part of an HR team at a small or medium-sized business that’s looking for ways to boost engagement, discover new ideas and exciting opportunities by learning more about the employee engagement practices at Google.

How Google Measures Employee Engagement

Google’s entire approach to business—including how the company drives engagement—revolves around data.

During his tenure as Senior Vice President of People Operations (HR) at Google, Laszlo Bock instituted a long-term research study—named gDNA—focused on developing a scientific understanding of the work experience.

More than just Google’s employee engagement survey, gDNA measures how both the work environment and employees’ individual personalities shape the employee experience. Thousands of randomly selected Google employees complete the survey each year.

One of the earliest findings from gDNA results was that the idea of work-life balance is flawed.

They discovered that there are two types of people: “Segmentors” and “Integrators.” Segmentors are people who are able to go home at the end of the day and completely forget about work. Integrators, on the other hand, struggle to separate work and life.

Less than one-third (31%) of people are Segmentors. The rest are Integrators—people who want to achieve work-life balance but are incapable of making it happen on their own. This data helped Google identify an area with tremendous potential for improving engagement.

If work-life balance is important for keeping employees happy, motivated, and productive—but employees can’t achieve work-life balance on their own—there’s an opportunity to boost engagement by developing policies that enforce work-life balance.

For example, Google’s Dublin office ran a program called “Dublin Goes Dark” that required employees to drop off their devices before leaving the office.

With a team of psychologists, researchers, and data scientists, your HR team could recreate gDNA at your business. But since most SMBs don’t have access to those resources, the better approach is to look at what Google has learned and adopt those practices at your company.

Employee Engagement Practices at Google

In Google’s early days, founders Larry Page and Sergey Brin focused on two things: creating a better way to find information on the internet, and making Google a great place to work.

To find out what makes a company a great place to work, they met with executives at SAS Institute. SAS Institute is one of Fortune’s “Best Companies to Work for Legends,” appearing on the “Best Companies to Work For” list every year since the list began.

What they learned from SAS Institute is that the foundation of building a great place to work is valuing your employees. Or as Jim Goodnight—SAS Institute’s founder and CEO—says: “If you treat people as if they make a difference, they will make a difference.”

The starting point for engagement is making employees feel valued. Here’s how Google shows its employees that they’re valued.

1. Google Keeps People Inspired

A 2017 study conducted by Future Workplace found that employee burnout is currently the largest threat to employee engagement.

One of the biggest causes of employee burnout is lack of control at work. Studies have shown that the most capable employees at a company are often overloaded with work. This leads to incomplete tasks, frequent overtime, and halted innovation—all of which reduce employee control and increase the likelihood of burnout.

Google’s approach to this problem is 20% time. Employees spend up to 20% of their time at work every week on projects that inspire them. With their 20% time, Google employees created Gmail, Google News, AdSense, and many other highly profitable products.

A perk like 20% time inspires employees because it allows them to focus on things they’re passionate about. That inspiration prevents burnout, increasing engagement and decreasing turnover.

Implement 20% time at your company by allowing employees to set an annual goal of their choice. Let them choose anything they’re excited or passionate about. Then, work with managers to give employees the freedom to dedicate one day a week—or one week a month—to working on that project.

Including 20% time in annual goals is important because it gives HR and managers the ability to measure progress and see the outcomes of the initiative.

2. Google Supports Flexibility

Another way to prevent burnout by giving employees more control is to allow for flexibility in work schedules.

Some of Google’s more exotic benefits—like on-site haircuts, massages, bowling alleys, gaming rooms, pools, and playgrounds—aren’t necessarily designed for after-work use. Googlers enjoy those amenities any time they want—even in the middle of the workday.

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Photo Source: CNN

While most Googlers work some version of a Monday through Friday, 9 a.m. to 5 p.m. schedule, they can vary it up whenever they need to. Work six hours one day and nine the next, go swimming after a morning meeting, or work from home with a sick child—no one cares.

According to Prasad Setty, VP of People Operations at Google, one of the company’s core tenants is “if you give people freedom, they will amaze you.”

But giving their employees freedom and flexibility isn’t a matter of blind trust. Google only hires ambitious people—the types of people who do their work whether someone’s watching or not. In fact, the company is well-known for its lengthy, detailed, and thorough hiring process.

There are plenty of ways to support flexibility at your company. Allow employees to work from home when needed, adopt flex schedules, increase the amount of personal time employees get each year, or allow employees to take their personal time in hours—not days.

And remember that people are most productive in the morning before lunch. If flex time means people take the afternoon off for appointments or errands, it’s probably not as much of a blow to productivity as leadership may imagine at first.

3. Google Promotes Diversity

In 2015, Google expanded its 20%-time perk to create Diversity Core—a program that allows employees to allocate their time to diversity projects and initiatives.

Employees who participate in Diversity Core work on projects that raise the visibility of women in technology jobs and encourage more Hispanics to apply to work at Google, among many others.

According to data from Google, in 2014—before implementing Diversity Core—the company’s gender split in technical roles was 17% female and 83% male. As of the beginning of 2017, the number of females in technical roles at Google was at 20%.

Additionally, Google locations in the U.S. employed 5% more Asians and 1% more Hispanics at the beginning of 2017 than in 2014. If these numbers seem small, remember that Google employs more than 70,000 people; even a mere 1% increase is more than 700 people.

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Implement a program like Diversity Core at your company by allowing employees to set 20% time goals toward projects that promote diversity and inclusion in the workplace, and consider adopting some of Google’s other practices:

Google Employee Engagement Case Study

When analyzing data from gDNA results, Google’s People Analytics team noticed that fewer female software engineers were getting promoted than males. The problem, they found, was with their self-nominating approach to promotions.

At Google, software engineers nominate themselves for promotion when they feel they’re ready to take on more responsibility. The problem wasn’t that managers were promoting more men; it was that fewer women were nominating themselves for promotions.

To fix the problem, a senior leader at Google shared the data with Google employees, and HR teams encouraged managers to look for employees who were ready for promotion. Over time, the promotion rates for men and women software engineers equalized.

4. Google Listens, Responds, and Adapts

The gDNA study is just one way that Google collects feedback from its employees:

  • Employees use a tool called Google Moderator—another outcome of 20% time—to ask questions and vote on others’ questions they want answered.
  • Every Friday, the company holds an all-hands meeting where company leaders respond to the most popular questions of the week.
  • Leaders use a charting tool called Google-O-Meter to measure the popularity of different employee suggestions.
  • Leaders also schedule “Fixits” to solve big, urgent problems. Fixits are 24-hour sprints where teams focus 100% on finding solutions to specific problems.

There are plenty of ways for HR teams at SMBs to solicit employee feedback: engagement surveys, pulse surveys, anonymous forms, or even just a basic pen-and-paper suggestion box.

But remember that the only way to benefit from giving employees a voice is to respond and react to their suggestions. If you don’t have leadership buy-in on making changes, it’s probably not worth asking for feedback. Doing so will make people less likely to make suggestions in the future.

Google Employee Engagement Case Study

In its early days, Google founders Page and Brin wondered if a flat structure—one without managers—was better than a traditional workplace hierarchy. Eventually, the company turned to data to answer that question, launching a study called Project Oxygen.

Project Oxygen researchers gathered feedback data from employee surveys. They used that feedback data to create a baseline for determining management quality, and then they used that baseline to identify managers of the highest and lowest quality.

Next, they looked at survey data specifically for their highest- and lowest-quality managers. What they discovered was that managers identified as the highest quality had the lowest turnover and happiest teams.

By collecting employee feedback, Google was able to determine that a flat hierarchy wasn’t the best way to improve engagement. Additionally, they discovered the specific behaviors that their highest-quality managers exhibited, using that information to create new management training programs.

5. Google Encourages Development

There are a lot of different ways for businesses to encourage professional development:

  • Offer a professional development stipend.
  • Form a mentorship program.
  • Provide PTO specifically for time-off related to learning and development.
  • Have an on-site library of books selected by employees and leaders.
  • Reimburse employees for tuition costs.

Google has its own unique way of encouraging professional development: CareerGuru. CareerGuru provides employees with access to company leaders who explain—in great detail—what it’s like to work in different roles within the company.

This level of career coaching helps employees find roles they might want to move into one day in the future and learn what education and experience they need to qualify.

To recreate CareerGuru at your company, find managers and executives interested in offering occasional career coaching, and set up sessions for employees to meet with leaders to learn more about different roles. If confidentiality is a concern, handle all scheduling within HR, and set up one on ones instead of group meetings.

6. Google Creates a Culture of Empathy

Data doesn’t always have the answers. That’s a lesson Google learned during Project Aristotle—the company’s quest to determine the composition of the perfect team.

Using a decade’s worth of data collected about Googlers—covering everything from their educational and career backgrounds to their interests and eating habits—researchers and data scientists attempted to find patterns among Google’s highest-performing teams.

They couldn’t.

The conclusion they ultimately came to was that the perfect team had nothing to do with any qualities of the people on that team. The statisticians couldn’t find patterns. The data just didn’t contain the answers they were looking for.

So the team took a different approach: they observed high- and low-performing teams to look for consistencies in how the teams interacted and ran meetings. The discovered that members of the highest-performing teams felt safe speaking up and sharing their ideas.

Great teams trust and respect each other, providing all members with not only a voice, but also the confidence to share that voice with others.

Here’s how Charles Duhigg summarizes Project Aristotle’s findings in his piece for The New York Times:

What Project Aristotle has taught people within Google is that no one wants to put on a ‘‘work face’’ when they get to the office. No one wants to leave part of their personality and inner life at home. But to be fully present at work, to feel ‘‘psychologically safe,’’ we must know that we can be free enough, sometimes, to share the things that scare us without fear of recriminations. We must be able to talk about what is messy or sad, to have hard conversations with colleagues who are driving us crazy.

Emotional intelligence training is one way for HR teams at SMBs to promote trust and respect in the office. It’s also important to remember that a company’s culture starts at the top. Encourage senior leaders to be more open and honest with employees—and to encourage their reports to do the same.

7. Google Offers Unique Benefits

An article about Google just wouldn’t be complete without covering the company’s unique benefits. But many discussions of Google’s benefits focus on the wrong thing—they focus on what the benefits are and not why Google offers them.

For example, in Google’s early days, Page and Brin noticed that young software engineers were really bad about washing their clothes. This led to the company’s on-site laundry perk. No one sat down to brainstorm benefits and thought, “I bet this perk will make people want to work here.” They were simply fulfilling a need.

When putting together the benefits package for SMBs, consider what you know about company employees, and use that information to design unique benefits:

  • If many employees have young children, consider offering childcare reimbursement instead of/in addition to tuition reimbursement.
  • If many employees are recent college graduates, consider offering student loan payment matching instead of/in addition to 401k matching.
  • If many employees are nearing retirement, consider allowing them to invest their professional development funds into their retirement accounts.

If you don’t know enough about employees to know what benefits they need, collect information from managers, or include demographic questions in engagement surveys.

Building Your Own Employee Engagement Practices

Laszlo Bock offers the following advice for HR teams looking to measure engagement and find innovative ways to improve it:

  1. Determine your biggest issues. Ideally, you’ll get this information from your employees.
  2. Use surveys to collect employee feedback on how to improve or resolve the issues.
  3. Tell people what you learned and how you plan to resolve the issues.
  4. Experiment with solutions.

When experimenting, Google recommends that you “treat HR interventions like a medical researcher treats a drug trial: have a treatment group and an equivalent control group, hypotheses, a data collection period, an analysis comparing groups, and quantifiable outcomes.”

Even if your plan is to simply recreate Google’s learnings at your company, it’s important to test the changes first and measure the outcomes. It’s a lot of work, but the engagement benefits will make the hard work well worth it in the end.