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October 6-8, 2024 • San Diego, CA

Bridging the Saying-Doing Gap: Transformative Strategies for Cultural Consistency

In the quest to foster consistently great experiences across the employee lifecycle, Derek Newberry, a luminary in organizational culture and design, is poised to illuminate the path at Culture Summit 2024.

 As the Head of Organization + Culture Design at co:collective, adjunct professor at UPenn, and author of “The Culture Puzzle,” Newberry brings a wealth of knowledge and insight into the dynamics of cultural architecture.

His upcoming fireside chat, “Cultural Architecture: A New Approach for Creating Consistently Great Experiences Across the Employee Lifecycle,” promises to equip attendees with the practical tools needed to bridge the often pervasive “saying-doing” gaps within organizations.

Culture Summit caught up with Derek to learn more about his interest in this area and gain a preview to his upcoming session.

What initially sparked your passion for the HR/Culture/People domain, and how has it evolved?

“My fascination with organizational culture began at UPenn, where I received my PhD in Cultural Anthropology. I’m driven by the power of culture to unite people in overcoming challenges and achieving collective greatness.”

Can you recount the most valuable piece of work or culture-related advice you’ve received?

“The notion that humans are the ‘storytelling animal,’ as stated by historian Yuval Harari, resonates deeply with me. Great storytelling is crucial for leading and transforming organizational cultures.”

What motivated you to choose this particular topic for the Culture Summit?

“The pervasive ‘saying-doing’ gaps in organizations, especially post-pandemic, highlight a disconnect between stated values and actual behaviors. My session addresses this critical issue, offering solutions for realignment.”

If you had to highlight one compelling reason why attendees shouldn’t miss your session, what would it be?

“Attendees will gain actionable tools for aligning organizational behaviors with strategic visions, ready for implementation.”

In Summary

Derek Newberry’s session at Culture Summit 2024 offers an unprecedented opportunity to delve into the mechanics of cultural consistency, ensuring your organization’s values are reflected in every action and decision.

Don’t miss this chance to transform your approach to organizational culture and bridge the gap between aspiration and reality.

 Join Culture Summit 2024 in San Diego on Monday, October 7,and attend , “Cultural Architecture: A New Approach for Creating Consistently Great Experiences Across the Employee Lifecycle,” 11:15 a.m. to 12:00 p.m. PT to learn more!

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