Workshop 1

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How to Get Leadership Buy-in – A Design Thinking Approach




Research has shown that 70% of all organizational change efforts fail because initiatives don’t get enough buy-in from people at all levels of the organization.  You can have a revolutionary idea for your company but without buy-in for it, nothing will happen.


Getting leadership buy-in is a skill that is done through influence rather than hierarchy.  This requires professionals to have considerable skill at getting support for their ideas and highlights the importance of gaining others’ support in order to create real institutional change.


Using the principles of design thinking, you will learn how to:


  • Challenge any assumptions you have around getting leadership-buyin
  • Reframe problems as opportunities to help get buy-in from people in your organization
  • Unlock your imagination and take your brainstorming to the next level to creatively solve this issue

Speaker Bio:


Maureen Carroll is a Founder of Lime Design and a lecturer at Stanford’s Hasso Plattner Institute of Design ( where she co-teaches Design Thinking Studio: Hacking Your Innovation Mindset and works with the fellows program.  She is the director of Stanford University’s REDlab, which conducts research on the intersection of design thinking and learning.


Rebecca Poretsky is an improviser, actor, trainer, and coach. She’s been a professional improviser and performer for over 10 years. Rebecca regularly leads workshops at companies and organizations all across the Bay Area and beyond, applying the principles of improvisation to the workplace, and teaching presentation skills.